Ever wondered how to reach a wider audience with your live streams? Ever wished you could broadcast your message to multiple platforms simultaneously? Well, wonder no more because multistreaming is here to revolutionize how you connect with your followers. In this blog post, we’ll learn about multistreaming, explore its potential, and provide you with a step-by-step guide to go live on Facebook, YouTube, and Instagram at the same time.

What is multistreaming?

Multistreaming, also known as simulcasting, is the process of simultaneously broadcasting live video content to multiple streaming platforms. This allows content creators to reach a wider audience and engage with viewers across different social media channels, websites, and streaming services. Unlike traditional live streaming, where content is uploaded to one platform and then shared manually to others, multistreaming simplifies the process by sending the live stream to multiple destinations simultaneously.

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How do you go live on Facebook, YouTube, and Instagram?

To go live on Facebook, YouTube, and Instagram simultaneously, you will need to use a multistreaming platform. There are several different multistreaming platforms available, each with its own set of features and pricing. Some popular options include:

1. OneStream Live

OneStream Live is a cloud-based multistreaming platform that enables you to seamlessly broadcast your live streams to Facebook, YouTube, Instagram, and over 45+ social media platforms and the web simultaneously. 

Firstly, with OneStream Live Studio, you can go live directly from your browser, eliminating the need for complex setups and third-party software. This user-friendly approach includes options for incorporating guests and branding, simplifying the production of high-quality live streams. Additionally, OneStream Live facilitates seamless integration with third-party apps like Zoom, OBS, XSplit, or Ecamm Live, allowing you to send your stream from third-party apps to multiple social media platforms. Another innovative aspect of the platform is its capability to live broadcast pre-recorded videos, expanding the scope beyond live events and ensuring that your content reaches the audience at the optimal time. 

For those without a dedicated website, OneStream Live’s Hosted Live Pages feature comes to the rescue, enabling the creation of personalized webpages tailored specifically for your live stream and providing your audience with a dedicated and immersive viewing experience.

Key features: 

  • Embed player
  • Scheduled live stream
  • Unified live chat 
  • Playlist streaming 
  • Recording 
  • Team management 
  • ABR streaming
  • Inviting guests 
  • Branding tools 
  • Screen/Media sharing 
  • Uploading SRT files 

2. Restream

Restream is a convenient platform that simplifies multistreaming to multiple platforms simultaneously. Stream to Facebook, Instagram, and other destinations without hassle. Simply connect your accounts to Restream in a matter of minutes, then go live from your web browser using Restream’s live streaming studio. Alternatively, seamlessly integrate Restream with your preferred encoding software, such as OBS Studio, for a streamlined workflow or stream previously recorded videos.

Key features: 

  • Multistreaming
  • Livestreaming from browser
  • Screen sharing
  • Inviting guests
  • Recording
  • Analytics
  • Live chat
  • Scheduling in advance 

3. StreamYard

StreamYard is a cloud-based live streaming studio that allows you to create and broadcast high-quality live streams directly from your web browser. It is a popular choice for businesses, organizations, and individual content creators who want to reach a wider audience with their live streaming content.

Key features:

  • Easy to use
  • Multistreaming
  • Live video editing
  • Built-in chat feature
  • Recording and archiving
  • Branded streams
  • Guest interviews
  • Audience engagement
  • Podcasting
  • On-air webinars
  • Video repurposing

4. Dacast

Dacast presents a secure solution for multistreaming and video-on-demand (VOD) hosting. This platform allows you to securely stream videos on your website, complete with password protection and user restrictions, making it an ideal choice for exclusive events or online courses. Powered by API, Dacast facilitates the smooth integration of videos into your applications and over-the-top (OTT) platforms, ensuring compatibility with various Content Delivery Networks (CDNs). Whether you’re organizing live classes, sports events, religious services, internet radio shows, or conferences, Dacast provides a comprehensive solution.

Key features:

  • Ad-free broadcasting 
  • Monetization capabilities
  • Built-in paywall 
  • Hosting support for online videos and mobile streaming
  • Video Content Management System (CMS)
  • Video chapter markers 
  • Scheduling of playlists
  • Multi-user functionality
  • Analytics

5. Brightcove

A video platform that encompasses cloud encoding, live streaming, and VOD hosting. Tailored to diverse needs, Brightcove offers a variety of streaming studios and multistreaming capabilities designed for marketers, internal teams, and media organizations. One distinguishing feature is its server-side-ad-insertion technology, enabling live video creators to monetize content seamlessly without imposing ads or causing buffering interruptions for viewers.

Key features:

  • Multi-bitrate & adaptive streaming 
  • Global content delivery
  • Basic technical support 
  • Video API access 
  • Security features 

5 tips for successful multistreaming

1. Select the right platforms:

Research and choose the streaming platforms that align with your target audience. You don’t want to spread yourself too thin by multistreaming on every platform available. Focus on the ones that will give you the most exposure to your target audience.

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2. Plan your content:

Create a content strategy that suits each platform you’ll be streaming on. Tailor your content to the preferences and expectations of each audience. This could mean tweaking your presentation style, format, or even the types of topics you cover during your streams.

3. Use reliable equipment and software:

Invest in high-quality streaming equipment like cameras, microphones, and fast internet connection. The last thing you want is to have technical difficulties during your stream. Additionally, use streaming software that allows for seamless multistreaming, making it easier for you to manage and monitor your streams simultaneously.

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4. Engage with your audience:

Interacting and engaging with your audience is crucial for building a loyal and supportive community. Respond to comments, questions, and feedback during your streams. Encourage viewers to participate in your streams through polls, chat games, or Q&A sessions. The more you engage, the more connected your viewers will feel.

5. Promote your streams:

Don’t rely solely on the platforms to promote your multistreams. Use your existing social media channels, email lists, and website to let your audience know when and where you’ll be streaming. Make eye-catching graphics and create compelling teasers or trailers to generate hype and get people excited about your upcoming streams.

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Final word

By adopting a thoughtful approach and leveraging the right tools, you can not only reach a wider audience but also foster a loyal and engaged community. Whether you’re a business, organization, or individual content creator, multistreaming opens up new possibilities for connecting with your audience in meaningful ways. So, dive into the world of multistreaming, experiment with different platforms, and elevate your live streaming experience to new heights.